Jennifer Holmer El-Azzi and Daniel El-Azzi started their cracker business in the kitchen of their East Austin home. After experimenting with Sourdough for years, Daniel said "Enough Bread!", what about something more useful like crackers?! In April of 2018, they began to sell their crackers at Austin farmers markets.

The crackers are cold fermented for a week to slowly build a unique tangy and cheesy flavor (without the cheese!). These crackers use only heirloom wheat that is grown in Texas and freshly stone-milled by Barton Springs Mill. The crackers are hand-rolled, resulting in a flaky texture that is perfect with any cheese or charcuterie board.