In 1941, Carl married Wilma Reis and with $900 and a second-hand truck, they started their married life farming a 40 acre plot south of Alamo, TX. From this beginning, their family grew to include four children -- three girls and a boy -- and a farming operation that now covers almost 4,000 acres of farmland. Carl was always committed to finding a better way to farm and a better way to market what he raised. In 1970, a group of farmers got together and created Rio Fresh, Inc. They wanted to be able to grow, pack and ship their own produce straight from their fields to the customer.

"We are proud to be Texans. We realize the Texas climate, fertile soil and an abundant water supply have created the environment that enables us to do what we do. We are proud to be one of the oldest family farming and packing operations still around in our area, surviving and prospering. We currently have twelve second- and third-generation family members working either at the shed or on the farm. Our goal is to pass our farming operation to the fourth generation of our family. "