Rosen's Bagel Co. was born from a collision of memory, craftsmanship, and cultural longing. Founder Tom Rosen grew up Jewish, where bagels weren't just breakfast—they were a treat, a tradition, and a quiet ritual. Then, in 2006-07, Tom had his first true New York bagel. The experience was transcendent, reaffirming bagels as more than food—they were carriers of emotion, culture, and quality.

Years later, Tom found himself in Austin, a vibrant food city with a noticeable, and bagel sized, hole: no quality New York style bagels. In 2017 Tom started Rosen's as a weekend pop-up. The goal was never just to sell bagels, but to create something that inspired nostalgia, joy, and comfort.

Rosen’s Bagel Co. makes all their bagels in house, with a 48-hour process that ensures your morning starts right. They follow an exhaustively researched recipe to execute a delicious, classic New York style bagel.