After becoming a mother gave her more consciousness around food, founder Jenny Goodwyn began making more and more food from scratch, sourcing organic and local. She found she loves sharing delicious and healthy food with people which led her to start It's All Good Goods.

It’s All Good Goods makes gluten-free, small-batch, clean-label, sourdough bread, and baked goods. They believe eating healthier should actually taste good too. All the goods are made with high-quality, organic, and local ingredients here in Austin.