In 2011, Renee Latour began selling granola out of her bed and breakfast. With the encouragement of family and friends, she was soon offering her products for sale at local shops and farmer's markets near White Rock Lake in Dallas, Texas. In 2016, Andrea Ridout took over the company and continues to focus on using wholesome ingredients like rolled oats, sweet maple syrup, brown sugar, honey or agave, nuts, zested or dried fruit, vegan Callebaut chocolate chips, and rich spices.