Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt O’Hayer aspired to produce ethical food and a sustainable business. Instead, they built a transformational one.

Today Vital Farms partners with over 275 small family farms. Every hen is humanely treated, every egg is pasture-raised and they continue to elevate their (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.